Social Media Integration is the number one most effective way to market a system like this. If, every time you accomplished a Major Focus, you had the opportunity to share it with all your friends via facebook, twitter, ect., you could advertise with something like "look what i accomplished, we can help you, too." People would start seeing these goals pop up from different friends, get curious, and eventually click the link. Also, this would allow access to friends lists and messenger capabilities that could expand the delegation aspect of the system exponentially, Frankly, this should be the program's number one priority.