Social features on websites have a powerful ability to increase member recruitment, engagement and retention.

Simpleology could become a social media platform for the personal self- and business-improvement niche space.

It should not lose focus on the Start My Day and productivity management features - this would still remain front and center - but it would supplement them - the focus always being on those things.

Before balking at the idea of another social media time sink or distraction, consider what a platform dedicated, and restricted to, helping people meet daily targets could do compared to Facebook and Twitter.

Consider how many people who hate Facebook and Twitter would like a more positive alternative. I would much rather spend my time on a Simpleology-centered social media platform than Facebook or Twitter any day.

As far as I am aware, no social media platform exists specifically in the personal and business improvement niche space so it would be a unique selling point and first place for Simpleology.

The following elements could be added to Simpleology to achieve this:

• Public profile for members (optionally private or friends only).

• Members can be called “Simpleologists” to give them a unique feel and status

• Status badges for Elite, Pro, Free membership levels.

• Status badges for training courses completed.

• Ability to follow/friend other Simpleologists

• Ability to post inspirational, positive text, image, video messages.

• Ability to like/vote up other Simpleologists’ posts

• Option to publish (to public or restricted to followers/friends) the following Simpleology personal data in profile:

    ◦ Start My Day streak size, longest ever streak

    ◦ No. of Tasks hit today.

    ◦ No. of Tasks hit per week/month/year (incl. averages, highest, etc.)

    ◦ Member’s Rituals (importable into other members’ accounts).

    ◦ Member’s Projects (make free to import, or integrate with Simpleology Project Marketplace).

    ◦ Trackers (importable into other members’ accounts).

    ◦ Lists (importable into other members’ accounts).

• Add / invite other Simpleologists to member’s Projects direct from their profile.

• Integrate with affiliate programme.

Benefits:

• Ability to be inspired and improved by many Simpleology members, not just one (super awesome) person.

• New member recruitment, engagement and retention.

• Incentivize improving one’s own life and/or business.

• Incentivize helping others to do the same.

• Incentivize promoting Simpleology to others – both to connect to existing friends on a positive, inspirational social platform (instead of Twitter and Facebook) and/or to benefit from the affiliate programme (perhaps restrict affiliate programme to Pro and Elite level members to limit abuse)

• Incentivize the purchase of Simpleology memberships

• Incentivize the purchase of Simpleology training courses.

• Incentivize the publishing and purchase of Simpleology Projects.