Let's just keep it real..Eventhough with a 'super' software in Simpleology, they are what they are, software. They are not real people. And they can be turned off, like your normal alarm clock. If there is some Social element in Simpleology, where you can link with a friend, who will then be activated as 'The Goal Buddy' who will kept pushing you to take action to achieve your goal. You will be more likely to achiev your goal, pushed by like-minded people.